The European Tour's charity body has stepped in to help street children in Kenya.
With a Ј7,000 grant enabling the Mombasa project to pass its fund-raising target and get off the ground, the children will soon have the opportunity of a life on the golf course as trained caddies.
It is hoped that as many as 60 youngsters will be taken out of the poverty trap and become involved with the Glad's House Caddie Project at Vipingo Ridge golf course 30 miles north of the city.
The project is in partnership with the Mombasa Olympic Youth Organisation, which uses sport to reach out to children to help steer them clear of drugs and crime and avoid HIV infection.
It also works to integrate street children back into mainstream society.
The renamed and rebranded European Tour Players' Foundation has been supported by the circuit's Caddies Association, who have volunteered their time to provide hands-on training.
Caddies chairman Richard Hallam said: "We are delighted to be involved in a project that can provide a real life-changing difference to some young people who really need it.
"By utilising our experience in a game we all love, we hope to contribute towards the success of this exciting project."
The children will be provided with uniforms and steady employment under the supervision of two experienced local social workers, who will be employed as the Caddie Masters of the project to monitor the welfare of the team.
When the caddies are not working, they will live with local foster families.
Cliff Ferguson, Chairman of Glad's House, said: "This is a fantastic project. The young people will be given the skills to live an independent and worthwhile life."
The European Tour has a long association with Kenya dating back to the first national open there in 1967.
Former winners have included major champions Seve Ballesteros, Trevor Immelman and Ian Woosnam. In recent years the event has been part of the Challenge Tour.
Former player Mark Roe, chairman of the Tour Players' Foundation, said: "This is an exciting project for us to be involved in.
"Glad's House is doing some great work for the street children of Mombasa and this project allows the children to make great steps towards a better future and is certainly worthy of our support."
Initiated by the players and established by the European Tour in 2006 - it was known as GolfAID then - the Foundation raises money and makes donations and grants to voluntary bodies and charities that have the full support of the members, particularly in those regions around the world where European Tour events are held.
The launch of the rebranding at Wentworth in May was accompanied by the presentation of a Ј35,000 cheque to Children With Special Needs, a local charity close to the Tour's headquarters that provides support to children with a disability or a very special talent that would not be fulfilled without help.
Roe commented: "The Trustees felt that our new name would give us a stronger, more easily identifiable brand.
"This would be a good platform for promoting our work in golf as well as across the worlds of sport, business and charity.
"This is a very fair and tangible way of players giving something back to relevant good causes."
Welshman David Park, another former player, is now the Tour's charity executive and stated: "The strap line of the Tour Players Foundation is 'Golfers Giving Back' and I hope every golfer with a connection to the Tour, professional or amateur alike, will take the time and opportunity to lend a hand in any way they can.
"Together we can make a substantial impact for worthy causes through golf."
Tour chief executive George O'Grady added: "This is an exciting time for the Tour Players Foundation.
"Tour members have always been generous in supporting charitable initiatives and this new structure and branding will greatly assist in raising funds and awareness. When we see the way the charity helps deserving causes it is a source of inspiration for us all."
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